Faraday Future

With the rising ubiquity of technology over recent years, automotive has become a rapidly changing space. What once was an afterthought, in-car digital experiences are now the centerpiece of the modern driving experience. However, with their experience primarily in physical and interior design, the automotive industry has struggled to provide in-car technology experiences that users love like their smartphones.

Loaded with 12 touchscreens, facial recognition both in and outside the vehicle, voice control assistant, and fully digital vehicle controls, the FF91 represents the very cutting edge of what is possible when automotive and digital technologies are combined.

To ensure maximum efficiency and to produce the highest quality work, we worked on-site at the Faraday Future headquarters in Los Angeles and integrated fully with their existing team to help create a system that allowed multiple teams across multiple continents and disciplines to work toward the common goal.