Before the proliferation of social networking, we created Bugaboo Friends, a social media platform to connect modern parents and help them share insights and inspirations with each other.
To launch the community, we meet 3 different families as they share their stories, give parenting advice, and inspire parents to stay on the go.
The vibrancy of Bugaboo's community is invoked through a colorful visual language. We incorporated this look across films, print, and POP materials for retail.
Longer videos focus on individual families: The McIntyre Family of Puerto Rico, The Santilli Family of Brussels, and The Murray Family of London.